Les « alliances vertes » entre les entreprises et les associations de protection de l'environnement : une réelle réconciliation ou une « instrumentalisation » réciproque ?
« Green alliances » between businesses and environmental groups are based on mutual benefits and include several forms and degrees of cooperation. Despite promises of win-win results, several adverse effects could occur. We define and characterize green alliances. We study the main drivers of firms and activists participation in these partnerships and explore the risks of « reciprocal manipulation ». In addition, we briefly develop two cases of green alliances, the first one between Pollution Probe and the Canadian retailer Loblaws, and the second one between the WWF and the world leader in building materials Lafarge. Lastly, some policy considerations are stressed.
Volume (Year): novembre (2008)
Issue (Month): 4 ()
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