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Creativity and innovation in management

Author

Listed:
  • Paul Marinescu

    (University of Bucharest, Faculty of Business and Administration, Romania)

  • Sorin-George Toma

    (University of Bucharest, Faculty of Business and Administration, Romania)

Abstract

The paper aims to briefly present the relation between creativity and innovation and the ways in which a modern management can favourably influence the employees’ attitude in various contexts so that they are creative and, at the same time, finishers. We can mark out the fact that the management of a company can design intensive learning methods and facilitate the exchange of ideas in order to increase the speed of innovation in business. Intensive learning methods, collecting significant information from case studies generate value and powerful business solutions. Facing avant-garde competitors and the real improvement of internal processes represent the stakes of high-performance companies. Opportunities also mean taking risks that make the difference between conventional solutions and unconventional solutions. In such circumstances, the differences are also achieved by the quality of the evaluation and the selection of team members.

Suggested Citation

  • Paul Marinescu & Sorin-George Toma, 2017. "Creativity and innovation in management," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 25(1), pages 147-154, May.
    • Handle: RePEc:but:manage:v:25:y:2017:i:1:p:147-154
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    Citations

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    Cited by:

    1. Aurora Cosma & Marius Savin, 2020. "Innovations and Discoveries in Medicine During the Covid 19 Pandemic," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 31(1), pages 7-15, December.
    2. Marius Savin & Aurora Cosma, 2020. "The importance of diversity management, creativity and innovation in creating a successful company," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 32(1), pages 87-97, December.
    3. Claudiu Oancea, 2020. "Recycling Romania’s Communist Past as an Entrepreneurial Project. Two Case Studies," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 31(1), pages 46-60, December.

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