IDEAS home Printed from https://ideas.repec.org/a/bum/cactus/cactus-2025-4.html

Understanding how social media information intensity drives choices in tourism destinations: an exploratory study

Author

Listed:
  • Maouahib Zerouati

    (Setif 1 University-Ferhat ABBAS, Setif, Algeria)

  • Asma Boukhaoua

    (Setif 1 University-Ferhat ABBAS, Setif, Algeria)

Abstract

Social media platforms have fundamentally changed the way tourists discover, evaluate and select destinations by amplifying electronic word of mouth. This study examines the role of information intensity, a critical dimension of electronic word of mouth, in influencing the successive decision stages of awareness, interest, evaluation, trial, and destination choice. Partial Least Squares Structural Equation Modeling was used to collect survey data from100 active social media users from Algeria who had recently planned or selected a travel destination. The results show that information intensity has a significant effect on awareness and directly influences destination choice, with intermediate constructs such as interest, evaluation and trial playing an important mediating role. These results underline the importance of high quality, engaging content in increasing awareness and acceptance of destinations.

Suggested Citation

  • Maouahib Zerouati & Asma Boukhaoua, 2025. "Understanding how social media information intensity drives choices in tourism destinations: an exploratory study," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 33(1).
    • Handle: RePEc:bum:cactus:cactus-2025-4
    as

    Download full text from publisher

    File URL: https://cactus-journal-of-tourism.ase.ro/wp-content/uploads/pdfs/vol7_no1_2025_art5_II.3-Zerouati-Boukhaoua.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bum:cactus:cactus-2025-4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CACTUS Editorial Team (email available below). General contact details of provider: https://cactus-journal-of-tourism.ase.ro .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.