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The importance of print and visual media in the promotion of hospitality enterprises

Author

Listed:
  • Anamaria Răvar

    (Bucharest Academy of Economic Studies, Romania)

Abstract

As the development of tourism cannot be realized without the selling of tourism products and services, and this selling is not possible in the absence of promotion activities, the marketing activities in the field of tourism are essential to ensuring the success of tourism activities. The current paper illustrates the importance of print and visual media in the promotion and communication of tourist destinations and accommodation facilities. Flyers, brochures and catalogues create a link between the service provider and the end consumers, informing and educating them, creating notoriety, facilitating acquisition and stimulating demand.

Suggested Citation

  • Anamaria Răvar, 2011. "The importance of print and visual media in the promotion of hospitality enterprises," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 4(1).
    • Handle: RePEc:bum:cactus:cactus-2011-28
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    File URL: https://cactus-journal-of-tourism.ase.ro/Pdf/vol4/11%20%20masterand.pdf
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    More about this item

    Keywords

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    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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