IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Wagering in Australia: A Retrospective Behavioural Analysis of Betting Patterns Based on Player Account Data

Listed author(s):
  • Sally Gainsbury

    (Southern Cross University)

  • Saalem Sadeque

    (University of Western Australia)

  • Dick Mizerski

    (University of Western Australia)

  • Alex Blaszczynski

    (University of Sydney)

Registered author(s):

    Gambling research often relies on self-report and cross-sectional data which is limited by inaccuracies in recall. Analysis of behavioural data is necessary to advance conceptual understandings of gambling. This paper analysed player account data of 11,394 customers of a large Australian wagering operator over a ten-year period to investigate characteristics and betting patterns of account holders. Comparisons were made between players based on the total number of bets placed. More frequent bettors (those with greater total bet frequency counts), made smaller bets, but bet greater total amounts and lost smaller proportions as compared to less frequent bettors. Less frequent bettors bet larger single bets and lost a greater proportion of their total amounts bet. A minority of bettors accounted for a disproportionately high number of bets but lost the lowest proportion of these. The results indicate that players exhibit differential patterns of betting and subgroups of gamblers can be identified and appropriately targeted with player education and responsible gambling strategies.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Article provided by University of Buckingham Press in its journal Journal of Gambling Business and Economics.

    Volume (Year): 6 (2012)
    Issue (Month): 2 (August)
    Pages: 50-68

    in new window

    Handle: RePEc:buc:jgbeco:v:6:y:2012:i:2:p:50-68
    Contact details of provider: Web page:

    Order Information: Web: Email:

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:buc:jgbeco:v:6:y:2012:i:2:p:50-68. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Victor Matheson, College of the Holy Cross)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.