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The Influence Of The Media During The Presidential Pre-Election Campaign In The Usa

Author

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  • Natália Goda

    (Fakulta medzinárodných vzťahov, Ekonomická univerzita v Bratislave)

Abstract

The influence of pre-election campaign in USA has changed with years. At a time when radio and television hadn’t existed, the candidates used a different kind of presentation for their campaign. By the influence of television and the Internet, the overall nature of the campaign has changed. It has become the most important and decisive period before the elections. The aim of this article is to characterize the role of media, internet and social media in the political campaign. The article tackles upon the influence of media on voter preferences and the result of elections itself. We will specify political campaigns before and during the Internet in the United States of America.

Suggested Citation

  • Natália Goda, 2018. "The Influence Of The Media During The Presidential Pre-Election Campaign In The Usa," Almanach (Actual Issues in World Economics and Politics), Ekonomická univerzita, Fakulta medzinárodných vzťahov, vol. 13(3), pages 13-21.
    • Handle: RePEc:brv:almnch:v:10:y:2018:i:3:p:13-21
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    More about this item

    Keywords

    election; campaign; Internet; media;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • N43 - Economic History - - Government, War, Law, International Relations, and Regulation - - - Europe: Pre-1913

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