IDEAS home Printed from
   My bibliography  Save this article

Consumer Behavior And The Demand For Cultural Industry Products



    () (The Ecological University of Bucharest, Romania)

  • Madalina-Cristina, TOCAN

    (The Ecological University of Bucharest, Romania)


Necessity for such papers, in which are analyzed cultural influences issues in the consumer behavior and the practical application of management and marketing in sectors of activity like culture, social sector and other areas, it started to impose in our country as a necessity and requirement of the market. The present paper synthesizes the most important theoretical and practical aspects of consumer behavior study of cultural industry products. First part of the paper presents the motivation as part of consumer behavior. Consumer behavior is analyzed both from the psychological point of view as well as from the point of view of decision factors affecting the consumption of cultural services. In this respect it was insisted on the distinction between the buying behavior based on a particular decision-making motivation and the consumption behavior having various reasons. The second part of the paper examines the demand, production, distribution and consumption of the cultural industry products, the paper ending with conclusions.

Suggested Citation

  • Oana, CHINDRIS-VASIOIU & Madalina-Cristina, TOCAN, 2013. "Consumer Behavior And The Demand For Cultural Industry Products," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 395-402.
  • Handle: RePEc:brc:journl:v:23:y:2013:i:s:p:395-402

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2012. "The Role of Festivals and Cultural Events in the Strategic Development of Cities. Recommendations for Urban Areas in Romania," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 16(4), pages 19-28.
    Full references (including those not matched with items on IDEAS)

    More about this item


    onsumer; demand; management; decision-making motivation; cultural industry;

    JEL classification:

    • J23 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Labor Demand
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:brc:journl:v:23:y:2013:i:s:p:395-402. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan MICUDA). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.