IDEAS home Printed from https://ideas.repec.org/a/brc/brccej/v9y2024i4p6-13.html

A Glimpse Into The Evolution Of Strategy In Business

Author

Listed:
  • Sorin-George TOMA

    (Faculty of Administration and Business, University of Bucharest, Romania)

Abstract

The postwar gradual transformation of businesses from supply-led to demand-led organizations led them to identify/design and implement new methods capable to match their resources and aims in order to fructify business opportunities in the markets. The importance of strategic plans, in particular, and of strategy, in general, in the business activity started to be increasingly recognized in the beginning of the 1950s. Since the emergence of its roots in the 1960s, the field of strategic management has undergone a rapid and impressive development in the business world. After the fall of the European communist regimes, the globalization era raised multiple challenges to businesses all over the world, such as uncessant change and technological disruptions. This is why strategy has become a must for any business organization, irrespective of its size or industry. The goal of the paper is to briefly present the evolution of strategy in the business domain, starting from the military science. To such end the author utilised a qualitative research method. The results of the paper show that there are various approaches related to the strategy concept. Based on a comprehensive literature review, the paper illustrates some of the most important characteristics of this concept. Also, the study demonstrates that strategy represents a key element for today’s business organizations.

Suggested Citation

  • Sorin-George TOMA, 2024. "A Glimpse Into The Evolution Of Strategy In Business," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 9(4), pages 6-13.
    • Handle: RePEc:brc:brccej:v:9:y:2024:i:4:p:6-13
    as

    Download full text from publisher

    File URL: http://www.revec.ro/papers/240401.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • L19 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Other
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:brc:brccej:v:9:y:2024:i:4:p:6-13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Cristina GANESCU (email available below). General contact details of provider: http://www.univcb.ro/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.