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Communication Strategies And Efficiency In The Context Of Organizational Change

Author

Listed:
  • Mihaela MUSETOIU

    (”Valahia” University of Targoviste, Romania)

  • Alin Adrian DINCA

    (”Valahia” University of Targoviste, Romania)

Abstract

Communication plays a key role in effective public relations. Communication, in the modern sense of management, is a vital component of the management system of any organization. Managerial communication, as a basic tool of the manager, it is a philosophy of the manager and not a mechanical action. The strategic resources of any organization become information, knowledge and creativity. Managerial communication is related to management functions, communication functions and organizational culture. The purpose of managerial communication is to achieve a correct, relevant and efficient information flow on the horizontal and vertical of the organizational structure. The communication is made according to certain professional, ethical and moral norms that ensure the stability and functionality of the organization.

Suggested Citation

  • Mihaela MUSETOIU & Alin Adrian DINCA, 2024. "Communication Strategies And Efficiency In The Context Of Organizational Change," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 9(3), pages 38-43.
    • Handle: RePEc:brc:brccej:v:9:y:2024:i:3:p:38-43
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    Keywords

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    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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