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Wahrnehmung, Reputation und Image von Genossenschaften aus Sicht der deutschen Bevölkerung

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  • Breuning Senta

    (Schwerzstraße 46, 70599Stuttgart, Germany)

Abstract

Durch die Umsetzung von Werten und Kultur kann der Unternehmenserfolg und die Wahrnehmung gesteigert werden. Die Unternehmenskultur der eingetragenen Genossenschaft wird neben Werten und Prinzipien auch durch die ökonomische Selbsthilfe geprägt. Das Ziel des vorliegenden Beitrags ist es, herauszufinden, wie die deutsche Gesellschaft Genossenschaften wahrnimmt. Die Ergebnisse beruhen auf einer repräsentativen deutschlandweiten Onlinebefragung. Generell nimmt die deutsche Bevölkerung Genossenschaften gut und überwiegend positiv wahr. Eine geringere Wahrnehmung tritt bei Frauen und der jüngeren Generationen (Generation Y und Generation Z) auf.

Suggested Citation

  • Breuning Senta, 2019. "Wahrnehmung, Reputation und Image von Genossenschaften aus Sicht der deutschen Bevölkerung," Zeitschrift für das gesamte Genossenschaftswesen, De Gruyter, vol. 69(4), pages 249-270, December.
    • Handle: RePEc:bpj:zfgewe:v:69:y:2019:i:4:p:249-270:n:3
    DOI: 10.1515/zfgg-2019-0022
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    References listed on IDEAS

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    1. Hakelius, Karin & Hansson, Helena, 2016. "Members’ attitudes towards cooperatives and their perception of agency problems," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(4), October.
    2. Ringle, Günther, 2016. "Die soziale Funktion von Genossenschaften im Wandel," Wismar Discussion Papers 02/2016, Hochschule Wismar, Wismar Business School.
    3. Klemisch, Herbert & Boddenberg, Moritz, 2019. "Unternehmensmitbestimmung in Genossenschaften," Study / edition der Hans-Böckler-Stiftung, Hans-Böckler-Stiftung, Düsseldorf, volume 127, number 414.
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