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Ultimate transformation: How will automation technologies disrupt the travel, tourism and hospitality industries?

Author

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  • Ivanov Stanislav

    (Professor in Tourism and Vice Rector (Research), Varna University of Management, 13A Oborishte Str., 9000Varna, Bulgaria)

Abstract

Companies from the travel, tourism and hospitality industry have started adopting robots, artificial intelligence and service automation technologies (RAISA) in their operations. Self-check-in kiosks, robotic pool cleaners, delivery robots, robot concierges, chatbots, etc., are used increasingly by tourism companies and transform the ways they create and deliver services. This paper investigates the impact of RAISA technologies on travel, tourism and hospitality companies – their operations, facilities design, marketing, supply chain management, human resource management, and financial management. The paper emphasises that in the future companies will divide into two large segments – high-tech tourism companies offering standardized cheap robot-delivered services, and high-touch companies, which rely on human employees.

Suggested Citation

  • Ivanov Stanislav, 2019. "Ultimate transformation: How will automation technologies disrupt the travel, tourism and hospitality industries?," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 11(1), pages 25-43, April.
    • Handle: RePEc:bpj:touwis:v:11:y:2019:i:1:p:25-43:n:3
    DOI: 10.1515/tw-2019-0003
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    Citations

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    Cited by:

    1. Kai Zhang & Xuejiao Chen, 2022. "Research on the Influencing Mechanism via Which Security Perception of Personal Information Affects Tourist Happiness: A Moderated Mediation Model," Sustainability, MDPI, vol. 14(22), pages 1-23, November.
    2. Stanislav Ivanov & Faruk Seyitoğlu & Martina Markova, 2020. "Hotel managers’ perceptions towards the use of robots: a mixed-methods approach," Information Technology & Tourism, Springer, vol. 22(4), pages 505-535, December.
    3. Miroslava Malcheva, 2019. "The Automation Versus the Human Touch in the Boutique Hotels: Possible Limits," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(2), pages 155-162, August.
    4. Nguyen Thi Thanh Van & Vasiliki Vrana & Nguyen Thien Duy & Doan Xuan Huy Minh & Pham Tien Dzung & Subhra R. Mondal & Subhankar Das, 2020. "The Role of Human–Machine Interactive Devices for Post-COVID-19 Innovative Sustainable Tourism in Ho Chi Minh City, Vietnam," Sustainability, MDPI, vol. 12(22), pages 1-30, November.
    5. Ivanov, Stanislav Hristov & Webster, Craig & Stoilova, Elitza & Slobodskoy, Daniel, 2020. "Biosecurity, crisis management, automation technologies, and economic performance of travel, tourism and hospitality companies – a conceptual framework," SocArXiv 2hx6f, Center for Open Science.
    6. Stanislav Ivanov & Craig Webster, 2020. "Robots in tourism: A research agenda for tourism economics," Tourism Economics, , vol. 26(7), pages 1065-1085, November.
    7. Ivanov, Stanislav Hristov & Kuyumdzhiev, Mihail & Webster, Craig, 2020. "Automation fears: drivers and solutions," SocArXiv jze3u, Center for Open Science.
    8. Yi Sheng Tan & Angela S. Wright, 2022. "Exploring “Smart and Green” Concepts: A New Synergy for Irish Hospitality," Tourism and Hospitality, MDPI, vol. 3(1), pages 1-21, March.
    9. Stanislav Hristov Ivanov & Craig Webster & Elitza Stoilova & Daniel Slobodskoy, 2022. "Biosecurity, crisis management, automation technologies and economic performance of travel, tourism and hospitality companies – A conceptual framework," Tourism Economics, , vol. 28(1), pages 3-26, February.
    10. Erica Mingotto & Federica Montaguti & Michele Tamma, 2021. "Challenges in re-designing operations and jobs to embody AI and robotics in services. Findings from a case in the hospitality industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(3), pages 493-510, September.
    11. Katharina Blöcher & Rainer Alt, 2021. "AI and robotics in the European restaurant sector: Assessing potentials for process innovation in a high-contact service industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(3), pages 529-551, September.
    12. Ivanov, Stanislav & Kuyumdzhiev, Mihail & Webster, Craig, 2020. "Automation fears: Drivers and solutions," Technology in Society, Elsevier, vol. 63(C).
    13. Ziad Alrawadieh & Zaid Alrawadieh & Gurel Cetin, 2021. "Digital transformation and revenue management: Evidence from the hotel industry," Tourism Economics, , vol. 27(2), pages 328-345, March.
    14. Taehyee Um & Taekyung Kim & Namho Chung, 2020. "How does an Intelligence Chatbot Affect Customers Compared with Self-Service Technology for Sustainable Services?," Sustainability, MDPI, vol. 12(12), pages 1-21, June.

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