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Managing Retail Budget Allocation between Store Labor and Marketing Activities

Author

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  • Olga Perdikaki
  • Subodha Kumar
  • Chelliah Sriskandarajah

Abstract

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Suggested Citation

  • Olga Perdikaki & Subodha Kumar & Chelliah Sriskandarajah, 2017. "Managing Retail Budget Allocation between Store Labor and Marketing Activities," Production and Operations Management, Production and Operations Management Society, vol. 26(9), pages 1615-1631, September.
    • Handle: RePEc:bla:popmgt:v:26:y:2017:i:9:p:1615-1631
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    File URL: http://hdl.handle.net/10.1111/poms.12733
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    Citations

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    Cited by:

    1. Mohammad Delasay & Aditya Jain & Subodha Kumar, 2022. "Impacts of the COVID‐19 pandemic on grocery retail operations: An analytical model," Production and Operations Management, Production and Operations Management Society, vol. 31(5), pages 2237-2255, May.
    2. M. Serkan Akturk & Michael Ketzenberg, 2022. "Exploring the Competitive Dimension of Omnichannel Retailing," Management Science, INFORMS, vol. 68(4), pages 2732-2750, April.
    3. V. Kumar & Alok R. Saboo & Amit Agarwal & Binay Kumar, 2020. "Generating Competitive Intelligence with Limited Information: A Case of the Multimedia Industry," Production and Operations Management, Production and Operations Management Society, vol. 29(1), pages 192-213, January.
    4. Mehrdad Memarpour & Erfan Hassannayebi & Navid Fattahi Miab & Ali Farjad, 2021. "Dynamic allocation of promotional budgets based on maximizing customer equity," Operational Research, Springer, vol. 21(4), pages 2365-2389, December.
    5. Benjamin Lawrence & Jie J. Zhang & Liwu Hsu & Sarah Zheng, 2021. "Return on Investments in Hotel Franchising: Understanding Moderating Effects of Franchisee Dependence," Production and Operations Management, Production and Operations Management Society, vol. 30(8), pages 2420-2440, August.

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