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Toward a Cognitive View of Signalling Theory: Individual Attention and Signal Set Interpretation

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  • Will Drover
  • Matthew S. Wood
  • Andrew C. Corbett

Abstract

Research on organizational signalling tends to focus on the effects of isolated or congruent signals, assuming highly rational responses to those signals. In this study, we theorize about the cognitive processes associated with the attention paid to and interpretation of multiple, often incongruent signals that organizations send to consumers, financiers, and other stakeholders who make organizational assessments. Contributing a cognitive perspective of signal attention and interpretation, alongside the introduction of signal sets, we provide a more complete picture of how organizational signalling unfolds in the field. Our research opens new frontiers for future inquiry into the cognitive foundations of signal attention, multi†signal interpretation, and incongruent signals.

Suggested Citation

  • Will Drover & Matthew S. Wood & Andrew C. Corbett, 2018. "Toward a Cognitive View of Signalling Theory: Individual Attention and Signal Set Interpretation," Journal of Management Studies, Wiley Blackwell, vol. 55(2), pages 209-231, March.
    • Handle: RePEc:bla:jomstd:v:55:y:2018:i:2:p:209-231
    DOI: 10.1111/joms.12282
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    Cited by:

    1. Maurer, Joshua D. & Creek, Steven A. & Allison, Thomas H. & Bendickson, Joshua S. & Sahaym, Arvin, 2023. "Affiliation rhetoric and digital orientation in crowdfunding appeals," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    2. Stevenson, Regan M. & Ciuchta, Michael P. & Letwin, Chaim & Dinger, Jenni M. & Vancouver, Jeffrey B., 2019. "Out of control or right on the money? Funder self-efficacy and crowd bias in equity crowdfunding," Journal of Business Venturing, Elsevier, vol. 34(2), pages 348-367.
    3. Allison, Thomas H. & Warnick, Benjamin J. & Davis, Blakley C. & Cardon, Melissa S., 2022. "Can you hear me now? Engendering passion and preparedness perceptions with vocal expressions in crowdfunding pitches," Journal of Business Venturing, Elsevier, vol. 37(3).
    4. Sanchez-Ruiz, Paul & Wood, Matthew S. & Long-Ruboyianes, Anna, 2021. "Persuasive or polarizing? The influence of entrepreneurs' use of ingratiation rhetoric on investor funding decisions," Journal of Business Venturing, Elsevier, vol. 36(4).
    5. Guarana, Cristiano L. & Stevenson, Regan M. & Jeffrey Gish, J. & Ryu, Ji Woon & Crawley, Rohan, 2022. "Owls, larks, or investment sharks? The role of circadian process in early-stage investment decisions," Journal of Business Venturing, Elsevier, vol. 37(1).
    6. Colombo, Massimo G. & Guerini, Massimiliano & Hoisl, Karin & Zeiner, Nico M., 2023. "The dark side of signals: Patents protecting radical inventions and venture capital investments," Research Policy, Elsevier, vol. 52(5).
    7. Mitchell, J. Robert & Israelsen, Trevor L. & Mitchell, Ronald K. & Lim, Dominic S.K., 2021. "Stakeholder identification as entrepreneurial action: The social process of stakeholder enrollment in new venture emergence," Journal of Business Venturing, Elsevier, vol. 36(6).
    8. Zhong, Xi & Chen, Weihong & Ren, Ge, 2022. "The impact of corporate social irresponsibility on emerging-economy firms’ long-term performance: An explanation based on signal theory," Journal of Business Research, Elsevier, vol. 144(C), pages 345-357.
    9. Zhang, Mingli & Zhang, Yan & Zhao, Lu & Li, Xiaoyong, 2020. "What drives online course sales? Signaling effects of user-generated information in the paid knowledge market," Journal of Business Research, Elsevier, vol. 118(C), pages 389-397.
    10. Fuente, Gabriel de la & Velasco, Pilar, 2022. "Bank debt signalling and corporate sustainability: Does incongruence blur the message?," Finance Research Letters, Elsevier, vol. 46(PA).
    11. Wesley II, Curtis L. & Kong, Dejun Tony & Lubojacky, Connor J. & Kim Saxton, M. & Saxton, Todd, 2022. "Will the startup succeed in your eyes? Venture evaluation of resource providers during entrepreneurs' informational signaling," Journal of Business Venturing, Elsevier, vol. 37(5).
    12. Anglin, Aaron H. & Short, Jeremy C. & Drover, Will & Stevenson, Regan M. & McKenny, Aaron F. & Allison, Thomas H., 2018. "The power of positivity? The influence of positive psychological capital language on crowdfunding performance," Journal of Business Venturing, Elsevier, vol. 33(4), pages 470-492.
    13. Varshney, Mayank, 2023. "Learning-by-hiring: How do rival firms learn from focal firm's hiring," Research Policy, Elsevier, vol. 52(2).
    14. Edelman, Linda F. & Manolova, Tatiana S. & Brush, Candida G. & Chow, Clifton M., 2021. "Signal configurations: Exploring set-theoretic relationships in angel investing," Journal of Business Venturing, Elsevier, vol. 36(2).
    15. Osburg, Victoria-Sophie & Yoganathan, Vignesh & McLeay, Fraser & Diallo, Mbaye Fall, 2022. "(In)compatibilities in sustainable luxury signals," Ecological Economics, Elsevier, vol. 196(C).

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