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An Examination of the Super Bowl Stock Market Predictor


  • Krueger, Thomas M
  • Kennedy, William F


Few prediction schemes have been more accurate, and at the same time more perplexing, than the Super Bowl Stock Market Predictor, which asserts that the league affiliation of the Super Bowl winner predicts stock market direction. In this study, the authors examine the record and statistical significance of this anomaly and demonstrate that an investor would have clearly outperformed the market by reacting to Super Bowl game outcomes. Copyright 1990 by American Finance Association.

Suggested Citation

  • Krueger, Thomas M & Kennedy, William F, 1990. " An Examination of the Super Bowl Stock Market Predictor," Journal of Finance, American Finance Association, vol. 45(2), pages 691-697, June.
  • Handle: RePEc:bla:jfinan:v:45:y:1990:i:2:p:691-97

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    Blog mentions

    As found by, the blog aggregator for Economics research:
    1. The Super Bowl Stock Market “Predictor”
      by Brad Humphreys in International Journal of Sport Finance Blog on 2010-02-07 23:22:55


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    Cited by:

    1. Mishra, Vinod & Smyth, Russell, 2010. "An examination of the impact of India's performance in one-day cricket internationals on the Indian stock market," Pacific-Basin Finance Journal, Elsevier, vol. 18(3), pages 319-334, June.
    2. repec:eee:crpeac:v:25:y:2014:i:3:p:226-236 is not listed on IDEAS
    3. Pieper, Ute & Schiereck, Dirk & Weber, Martin, 1992. "Die Kaufempfehlungen des "Effecten-Spiegel": Eine empirische Untersuchung im Lichte der Effizienzthese des Kapitalmarktes," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 296, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    4. Huei-Fu Lu & Tien-Tze Chen, 2016. "The Impact of Match-Fixing Scandals on the Stock Returns of Parent Companies and Sponsors: Evidence from Chinese Professional Baseball League In Taiwan," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 6(4), pages 172-189, April.
    5. Ross Dickens & Roger Shelor, 2003. "Pros win! Pros win!… or do they?: an analysis of the 'Dartboard' contest using stochastic dominance," Applied Financial Economics, Taylor & Francis Journals, vol. 13(8), pages 573-579.
    6. Lim, Terence & Lo, Andrew W. & Merton, Robert C. & Scholes, Myron S., 2006. "The Derivatives Sourcebook," Foundations and Trends(R) in Finance, now publishers, vol. 1(5–6), pages 365-572, April.

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