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Informative advertising with spillover effects

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  • Hiroyuki Nakata

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  • Hiroyuki Nakata, 2011. "Informative advertising with spillover effects," International Journal of Economic Theory, The International Society for Economic Theory, vol. 7(4), pages 373-386, December.
    • Handle: RePEc:bla:ijethy:v:7:y:2011:i:4:p:373-386
    DOI: j.1742-7363.2011.00170.x
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    File URL: http://hdl.handle.net/10.1111/j.1742-7363.2011.00170.x
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    Cited by:

    1. Qing Hu & Tomomichi Mizuno, 2021. "Endogenous timing and manufacturer advertising: A note," Metroeconomica, Wiley Blackwell, vol. 72(2), pages 309-320, May.
    2. Qing Hu & Dan Li & Tomomichi Mizuno, 2024. "Endogenous choice of price or quantity contract with upstream advertising," Metroeconomica, Wiley Blackwell, vol. 75(1), pages 34-51, February.
    3. Hino, Yuta & Takeda, Fumiko, 2020. "Market reactions to sport sponsorship announcements: Comparison between sponsors and their rivals," Sport Management Review, Elsevier, vol. 23(3), pages 401-413.
    4. Kady Keita & Camelia Turcu, 2023. "Promoting Counter-Cyclical Fiscal Policy: Fiscal Rules Versus Institutions," Comparative Economic Studies, Palgrave Macmillan;Association for Comparative Economic Studies, vol. 65(4), pages 736-781, December.
    5. Tsuyoshi Toshimitsu, 2017. "Optimal Timing of Advertising with Demand Spillovers," Journal of Industry, Competition and Trade, Springer, vol. 17(1), pages 43-60, March.
    6. Lopez, Rigoberto & Liu, Yizao & Zhu, Chen, 2013. "Spillover and Competitive Effects of Advertising in the Carbonated Soft Drink Market," Working Paper series 155327, University of Connecticut, Charles J. Zwick Center for Food and Resource Policy.
    7. Kady Keita & Camelia Turcu, 2019. "How to limit fiscal procyclicality: the role of exchange rate regimes, fiscal rules and institutions," Working Papers 2019.01, International Network for Economic Research - INFER.

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