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Big data driven supply chain innovative capability for sustainable competitive advantage in the food supply chain: Resource‐based view perspective

Author

Listed:
  • Mukesh Kumar
  • Rakesh D. Raut
  • Sachin Kumar Mangla
  • Jonathan Moizer
  • Jonathan Lean

Abstract

The food supply chain (FSC) is becoming more sustainable as companies aim to meet demand with lower waste and emissions. Big data analytics (BDA) can help achieve sustainability goals by extracting meaningful information from past data to help create sustainable strategies. However, in the sustainability literature, BDA's role in enabling sustainable FSC innovations is not explored. Thus, this study investigates how data‐driven analytics might improve FSC innovation by adopting creative tactics in every triple bottom line (TBL) component – green, corporate social responsibility (CSR), and financial – to gain a competitive edge. A resource‐based view (RBV) perspective was used to evaluate the links between supply chain (SC) innovation capabilities and competitive advantage (CA) in FSC innovation and sustainability. Indian food processing enterprises were surveyed using a questionnaire to collect data from 200 respondents. Adopting a structural equation modelling (SEM) approach, six hypotheses were evaluated for significance on the surveyed data using AMOS V.20. Since both goodness and badness fit indices were above cut‐off values, the measurement model was robustly evaluated and found to fit the survey data well. Structural model findings supported all study hypotheses. The results indicate that BDA strongly impacts food supply chain TBL and FSC innovation. Data‐driven innovative TBL methods were shown to boost FSC competitiveness. With the growing demand for value‐added innovation in FSC sustainable development, this study uniquely contributes to the current literature by linking BDA and TBL practice innovation to FSC CA.

Suggested Citation

  • Mukesh Kumar & Rakesh D. Raut & Sachin Kumar Mangla & Jonathan Moizer & Jonathan Lean, 2024. "Big data driven supply chain innovative capability for sustainable competitive advantage in the food supply chain: Resource‐based view perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 33(6), pages 5127-5150, September.
    • Handle: RePEc:bla:bstrat:v:33:y:2024:i:6:p:5127-5150
    DOI: 10.1002/bse.3745
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    Cited by:

    1. Yama Temouri & Ha‐Phuong Luong & Vijay Pereira & Hussain Rammal, 2025. "Regional Environmental Protection Investments, Cluster Ecosystems, and Firm Innovation: Evidence From Germany," Business Strategy and the Environment, Wiley Blackwell, vol. 34(5), pages 5760-5780, July.
    2. Hui Zhang & Tejas Shah & Usman Ghani & Waqas Khan & Aman Ullah & Tek Yew Lew, 2026. "Plugged in and Powered up: Digital Transformation and Ambidextrous Innovation in Green Supply Chains," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 33(2), pages 2448-2464, March.
    3. Wang, Shaofeng & Zhang, Hao, 2025. "Generative artificial intelligence and internationalization green innovation: Roles of supply chain innovations and AI regulation for SMEs," Technology in Society, Elsevier, vol. 82(C).
    4. Mengna Zhang & Atif Aziz & Amena Sibghatullah & Vasila Yarashova, 2025. "Green supply chain practices and leadership factors shaping sustainable entrepreneurship and business advantage through evolving sustainable attitudes," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-21, December.
    5. A. K. M. Mohsin & Valentin Schmidt & Franz Aschauer & Michael Plasch & Markus Gerschberger, 2025. "Examining the Evolution of Sustainable Supply Chain Management: A Systematic Review and Bibliometric Analysis," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(6), pages 8213-8238, December.
    6. Nathanael Ojong, 2025. "Interrogating the Economic, Environmental, and Social Impact of Artificial Intelligence and Big Data in Sustainable Entrepreneurship," Business Strategy and the Environment, Wiley Blackwell, vol. 34(7), pages 8305-8320, November.
    7. Roberto Cerchione & Giuseppe Liccardo & Shahid Rasool & Hira Waheed & Muhammad Zeshan, 2026. "Responsible Work, Resilient Workforce: A Corporate Social Responsibility Knowledge‐Based Perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 33(1), pages 485-499, January.
    8. Youli Xu & Muddassar Sarfraz & Jianmin Sun & Larisa Ivascu & Ilknur Ozturk, 2025. "Advancing corporate sustainability via big data analytics, blockchain innovation, and organizational dynamics—A cross‐validated predictive approach," Business Strategy and the Environment, Wiley Blackwell, vol. 34(1), pages 1399-1418, January.

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