The Role of Internet and SEO in Branding Destinations: Case of Albania as a New Destination in Balkans
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DOI: 10.5901/ajis.2017.v6n1p45
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References listed on IDEAS
- Qu, Hailin & Kim, Lisa Hyunjung & Im, Holly Hyunjung, 2011. "A model of destination branding: Integrating the concepts of the branding and destination image," Tourism Management, Elsevier, vol. 32(3), pages 465-476.
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