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Scenario-Adaptive Strategic Planning Of Foreign Economic Activity Of Enterprises Under Conditions Of Global Instability

Author

Listed:
  • Olga GARAFONOVA

    (Kyiv National Economic University named after Vadym Hetman)

  • Damir KULISH

    (Kherson Institute of Economics and Law)

  • Valentyna POKOTYLOVA

    (Kherson District Council)

Abstract

The article examines the theoretical and methodological foundations of scenario-adaptive strategic planning of foreign economic activity of enterprises under conditions of global instability. It is substantiated that the traditional logic of strategic planning of foreign economic activity, based on relatively stable assumptions regarding external markets, logistics, currency conditions, and the regulatory environment, is losing managerial effectiveness under conditions of military risks, geo-economic turbulence, supply chain disruptions, and changes in the international market environment. Scenario-adaptive planning is proposed to be considered as an integrated management framework that combines strategic diagnostics, the development of alternative scenarios for foreign economic activity, budget planning, risk monitoring, personnel and organizational readiness, and mechanisms for the regular adjustment of strategic decisions. The scientific novelty lies in clarifying the essence of the scenario-adaptive approach to the strategic planning of foreign economic activity and in developing a model for its implementation at the enterprise level. The practical significance of the results consists in the possibility of using the proposed tables and models for the preliminary assessment of enterprise readiness for foreign economic activity, the selection of scenarios for entering foreign markets, and the formation of an adaptive management system for foreign economic activity.

Suggested Citation

  • Olga GARAFONOVA & Damir KULISH & Valentyna POKOTYLOVA, 2026. "Scenario-Adaptive Strategic Planning Of Foreign Economic Activity Of Enterprises Under Conditions Of Global Instability," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 8-21.
    • Handle: RePEc:bja:isteus:y:2026:i:2:p:8-21
    DOI: 10.53920/ES-2026-2-1
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    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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