Comparative analysis of tools for assessing the competitiveness of the industry in international markets

The article provides a comparative analysis of methodological approaches and tools for assessing the competitiveness of the industry in international markets in the context of deepening globalization processes, increasing openness of national economies, and intensifying inter-industry and inter-state competition. It is argued that the industry level is the key link in the formation of the international competitiveness of the national economy, since it is at this level that technological, innovative, production, and institutional advantages are accumulated, which determine the country's position in the global economic space. The main methodological approaches to assessing the international competitiveness of industries have been systematized, in particular methods based on the analysis of foreign trade indicators (revealed comparative advantage index, international specialization index), structural and institutional models of the competitive environment (M. Porter's models), integrated index methods, benchmarking, total factor productivity (TFP) analysis, and others. A comparative analysis of their analytical capabilities, information support, advantages, and limitations in the context of international industry research has been conducted. It has been proven that the use of individual methods does not provide a comprehensive picture of the industry's competitiveness, as most of them focus only on specific aspects, such as trade performance, resource efficiency, or institutional conditions. In this regard, the feasibility of using a combined approach that combines quantitative and qualitative assessment methods, as well as the results of global ratings and international competitiveness platforms, has been proven. It is concluded that the formation of a flexible and multi-level system for assessing the competitiveness of industries creates an analytical basis for developing effective industry development strategies, increasing export potential, and justifying state economic policy in the field of international competition.