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Zadržavanje Talenata Kao Ključ Uspjeha: Analiza Strategija I Izazova U Uslužnom Sektoru Bosne I Hercegovine

Author

Listed:
  • Ema Burić
  • Admir Čavalić

Abstract

Zadržavanje talenata predstavlja ključni aspekt talent menadžmenta, koji direktno utječe na konkurentnost i dugoročnu uspješnost organizacija. Istraživanje ove teme u regionu još uvijek nije dobilo na važnosti, pa ovaj rad ima svrhu da analizira i proširi dosadašnja naučna saznanja iz oblasti zadržavanja talenata. Cilj rada je istražiti važnost aktivnosti zadržavanja talenata kroz analizu i sistematizaciju postojećih teorijskih i istraživačkih saznanja, te ispitati nivo primjene ovih aktivnosti u uslužnim preduzećima u Bosni i Hercegovini. Također, rad nastoji identificirati specifične inicijative i programe zadržavanja talenata koje preduzeća provode, kao i izazove s kojima se suočavaju. Rezultati empirijskog istraživanja u okviru rada pokazuju da su aktivnosti zadržavanja talenata u prosjeku visoko razvijene, pri čemu se najveći fokus stavlja na kontinuirane programe motivacije, atraktivne nagrade i brigu o brendu poslodavca. Rad doprinosi razumijevanju važnosti zadržavanja talenata, daje saznanja o trenutnoj razvijenosti aktivnosti i pruža smjernice za unaprjeđenje organizacijskih praksi.

Suggested Citation

  • Ema Burić & Admir Čavalić, 2025. "Zadržavanje Talenata Kao Ključ Uspjeha: Analiza Strategija I Izazova U Uslužnom Sektoru Bosne I Hercegovine," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 58, pages 22-39, July.
    • Handle: RePEc:beo:ekidpr:y:2025:i:58:p:22-39
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    More about this item

    Keywords

    talent; talent management; talent retention;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation

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