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From Strategy to Impact: A Case Study on Strategic Planning for Global Competitiveness

Author

Listed:
  • Mohd Fairuz Adnan

    (Faculty of Accountancy, Universiti Teknologi MARA, Cawangan Selangor, Kampus Puncak, Alam, Selangor, Malaysia.)

  • Nazreen Sahol Hamid

    (Faculty of Accountancy, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia)

  • Halil Paino

    (Faculty of Accountancy, Universiti Teknologi MARA, Cawangan Selangor, Kampus Puncak, Alam, Selangor, Malaysia.)

  • Farid Wajdi Mohamad Isa

    (Wood Mackenzie, 26th Floor, Menara Maxis, Kuala Lumpur City Centre, Kuala Lumpur, Malaysia)

Abstract

In the higher education industry, strategic planning remains central to enhancing university performance and sustaining global competitiveness. This instrumental case study examines the strategic planning process of the Faculty of Accountancy (FPN) at Universiti Teknologi MARA (UiTM). This study analyzes FPN’s implementation of its 2023 Strategic Action Plan (PSFPN 2023), through which FPN was able to successfully turn its strategic goals into solid achievements. The PSFPN was rigorously aligned with national and international frameworks, including the UiTM Strategic Plan 2025, Malaysia's Education Development Plan, and the UN Sustainable Development Goals (SDGs). Focusing on the key area of Research, Consultation, and Commercialization (PPP), the faculty implemented three core projects, which are Research Venture Grant, Fit to Publish, and Route to High Impact Publication (HIP). Through a document-based case study approach incorporating analysis of strategic plans, institutional performance reports (UePMO, Power BI dashboards), and evidence of implemented initiatives, this research identifies the critical success factors. The evidence suggests that a layered monitoring system (via UISMS, quarterly reviews, and Management Review Meetings), proactive risk management (via e-RMS), and deep stakeholder engagement through digital and traditional channels were pivotal. The results suggest a strong connection between the coordinated planning efforts and notable achievements. Due to the strategic action plans developed and implemented, FPN has maintained a UiTM I-Score of more than 80% from the years 2020-2024, which led to FPN achieving a 6-STAR rating. As of 2023, FPN placed third among all faculties at UiTM in the I-Score ranking with a 94.9% score. This case provides a useful guide for academic institutions seeking to use a strategic action plan as a tool for achieving strategic objectives.

Suggested Citation

  • Mohd Fairuz Adnan & Nazreen Sahol Hamid & Halil Paino & Farid Wajdi Mohamad Isa, 2025. "From Strategy to Impact: A Case Study on Strategic Planning for Global Competitiveness," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 8401-8413, September.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-9:p:8401-8413
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    References listed on IDEAS

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    1. Muath Ammar, 2023. "The impact of strategic planning on the performance of the private corporations in Palestine from the perspective of balanced scorecard," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 29(3), pages 326-350.
    2. Yuan Yuan & Tianhui You & Tian’ai Xu & Xun Yu, 2022. "Customer-Oriented Strategic Planning for Hotel Competitiveness Improvement Based on Online Reviews," Sustainability, MDPI, vol. 14(22), pages 1-30, November.
    3. Juliana Siqueira-Gay & Jean Paul Metzger & Luis E. Sánchez & Laura J. Sonter, 2022. "Strategic planning to mitigate mining impacts on protected areas in the Brazilian Amazon," Nature Sustainability, Nature, vol. 5(10), pages 853-860, October.
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