The Influence of Work Attitude on Organizational Commitment among Graduates in Shandong

Nowadays, the high turnover rate among “post-90s†university graduates has become a significant concern. The low organisational commitment among graduates has contributed to the high turnover rate. The inadequate work attitude of Chinese graduates’ negatively affects their organisational commitment, leading to a disproportionately high turnover rate among graduates. This study investigated the impact of work attitudes on graduates’ organisational commitment. A model of the relationship between work attitude and organisational commitment is proposed based on social cognitive theory. To validate the model, this study adopted a quantitative research method to collect data by distributing questionnaires to 430 graduates who had been employed and who had graduated from a university in Shandong for half a year through the online platform of “Wen juanxing†. Quantitative data were analysed using SPSS and Partial Least Squares-Structural Equation Modelling. The results of the study showed that Shandong graduates’ work attitudes had a significant and positive effect on organisational commitment. This study empirically validates social cognitive theory and refines the theoretical model. The results of the study provide a valuable reference for institutions of higher education to adjust their curricula and pay attention to the development of work attitudes. Enterprises should also improve work attitudes by increasing employee job satisfaction and engagement, enhancing employees’ organisational commitment, and effectively reducing employee turnover.