“Impact of Human Resource Interventions and AI-Driven Workplace Practices on Work–Family Conflict in the Information Technology Sector: Evidence from South Indiaâ€

The rapid growth of the Information Technology (IT) sector in South India has brought unprecedented opportunities, but also increased challenges related to work–family conflict among employees. This study investigates the impact of Human Resource (HR) interventions and AI-driven workplace practices on managing work–family conflict in IT organizations. HR interventions such as strategic objective formulation, performance evaluation systems, career development, employee coaching, diversity and inclusion management, and workplace wellness initiatives play a pivotal role in supporting employee well-being and productivity. Simultaneously, AI-driven workplace practices, including automation of routine tasks and intelligent workflow management, help in reducing workload and mitigating stress. Using primary data collected from IT professionals in Bangalore, Hyderabad, and Chennai, along with secondary industry data, the study employs descriptive and inferential statistical methods to examine the relationship between HR interventions, AI adoption, and work–family conflict. Findings indicate that well-implemented HR policies combined with AI-enabled processes significantly reduce work–family conflict and enhance job satisfaction. The study emphasizes the importance of a balanced approach integrating human-cantered interventions with technology-driven efficiencies to promote employee well-being while maintaining organizational performance. These insights offer valuable guidance to IT organizations aiming to create a supportive and productive work environment.