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Physical Evidence and Customer Patronage of Restaurants in Akwa Ibom State, Nigeria

Author

Listed:
  • Okokon B. Attih

    (Department of Marketing, Faculty of Management Sciences, Akwa Ibom State University, P.M.B. 1167, Uyo, Obio Akpa Campus, Oruk Anam Local Government Area, Akwa Ibom State)

Abstract

This study was conducted to determine the effect of physical evidence on customer patronage of restaurants in Akwa Ibom State. The cross-sectional survey research design was used to obtain the primary data. The target population of this study comprised customers of selected restaurants in Akwa Ibom State, Nigeria. The sample size of 336 respondents was selected using a non-probability purposive sampling technique. Hypotheses were tested using simple linear regression model at 0.05 level of significance with p

Suggested Citation

  • Okokon B. Attih, 2026. "Physical Evidence and Customer Patronage of Restaurants in Akwa Ibom State, Nigeria," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 10(2), pages 5885-5893, February.
    • Handle: RePEc:bcp:journl:v:10:y:2026:i:2:p:5885-5893
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    References listed on IDEAS

    as
    1. Dawoud Almohammad & Cumali Kılıç & Danya Raouf Bek & Hassoun Almohammadalsulaiman, 2025. "The Impact of Physical Environment on Customer Loyalty in Upscale Restaurants in Turkey," SAGE Open, , vol. 15(4), pages 21582440251, October.
    2. Crismariu, Oana-Diana & Tigu, Gabriela, 2019. "Perception of the Ambiance – Component of the Tourist Experience in the Hospitality Industry," CACTUS – Journal of Tourism Business, Management and Economics, ASE Publishing House, vol. 1(2), December.
    3. repec:ase:cactus:article:article/cactus-issue-2-vol-1-no-2-2019-art-3 is not listed on IDEAS
    4. repec:bum:cactus:v:1:y:2019:i:2:p:15-22 is not listed on IDEAS
    5. repec:bum:cactus:v:3:y:2019:i:1:p:15-22 is not listed on IDEAS
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