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Exploring the Successful Digital Transformation Execution Among Family-Owned Business in Kuala Lumpur

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Listed:
  • Muhammad Farid Bin Mohamed Yusoff

    (Azman Hashim International Business School, Universiti Teknologi Malaysia)

  • A.P. Dr. Haliyana Binti Khalid

    (Azman Hashim International Business School, Universiti Teknologi Malaysia)

Abstract

This study investigates the challenges that family-owned businesses on Jalan Tuanku Abdul Rahman (Jalan TAR) in Kuala Lumpur encounter as they navigate a changing retail environment characterized by declining traditional sales and an increase in online shopping. Digital transformation is crucial for current business strategies; however, many local entrepreneurs continue to adhere to outdated family business models, which impedes their ability to adapt to digital practices. Using qualitative methods— such as in-depth interviews, observations, and focus groups—the research assesses sixteen targeted businesses based on their readiness for digital transformation execution, identifying significant barriers including a lack of digital expertise, financial constraints, and cultural resistance. The study also explores strategies employed by entrepreneurs to address these challenges, including leveraging government support, forming collaborative partnerships, and participating in targeted digital skills training. The findings develop a strategic framework to guide family-owned businesses through the digital transition, offering insights to help them thrive in the evolving retail landscape of Jalan TAR.

Suggested Citation

  • Muhammad Farid Bin Mohamed Yusoff & A.P. Dr. Haliyana Binti Khalid, 2026. "Exploring the Successful Digital Transformation Execution Among Family-Owned Business in Kuala Lumpur," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 10(2), pages 2434-2448, February.
    • Handle: RePEc:bcp:journl:v:10:y:2026:i:2:p:2434-2448
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    References listed on IDEAS

    as
    1. Nur Hazlinda Azleen Abdul Halim & Mohamed Ainuddin Mohamed Azlan & Muhammad Nur Ammeerul Nor Adzhar & Norashikin Hussein, 2023. "Accelerating digital talent readiness in Malaysian banking sector: A study on technology adoption through the intention to use customer-focused digital solutions," Information Management and Business Review, AMH International, vol. 15(1), pages 164-175.
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