IDEAS home Printed from https://ideas.repec.org/a/bco/mbrqaa/v29y2024p36-55.html
   My bibliography  Save this article

County Readiness for eTourism Using Systematic Gap Analysis: The Case of Jordan

Author

Listed:
  • Ghazi Alkhatib

    (Hashemite University (retired), Zarqa, Jordan)

  • Sinamis Bayouq

    (Department of Paper Submission, University of Bedfordshire, Airport Street, Amman, Jordan)

Abstract

The primary focus of this study is to establish a mechanism for assessing a country readiness for eTourism using two paradigms: systematic review and gap analysis. This assessment will be conducted by applying eTourism technology aspects as the main detriments of eTourism and behavioral aspects as moderating factors to generate a three-level gap index. The systematic review for determining gap analysis will be based on a framework developed in the literature of the eTourism Technology Acceptance Model (ETAM). This study, based on ETAM, develops its own framework for the systematic review. A comparative study was performed on two dimensions. The first dimension involves the examination of technology-related factors, encompassing security, accessibility of mobile applications, support for mobile payments, user interface design, and quality. To improve understanding of how tourists assess the four technological aspects, the second dimension included two moderating factors: attitude and trust. Based on the systematic review, this paper demonstrates a methodology for calculating individualized gaps for the six factors, as well as compounded gap indexes for the two dimensions and the total composite gap index (CGI) for all six factors through the utilization of an Excel spreadsheet. Based on the overall assessment, as the authors deduced from the discussions, Jordan's readiness for eTourism still needs further improvements to its eTourism factors. Future investigations will involve the implementation of a framework, such as Expert Choice, to emulate the methods utilized in this research. In addition, the outcome of this endeavor should suggest potential avenues for continuous improvement and diversification of eTourism research.

Suggested Citation

  • Ghazi Alkhatib & Sinamis Bayouq, 2024. "County Readiness for eTourism Using Systematic Gap Analysis: The Case of Jordan," European Journal of Studies in Management and Business, EUROKD, vol. 29, pages 36-55.
    • Handle: RePEc:bco:mbrqaa::v:29:y:2024:p:36-55
    DOI: 10.32038/mbrq.2024.29.03
    as

    Download full text from publisher

    File URL: https://api.eurokd.com/Uploads/Article/973/mbrq.2024.29.03.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.32038/mbrq.2024.29.03?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Chavan, Rajashri Ramesh & Bhola, Sarang Shankar, 2013. "Gap Analysis of Stakeholders’ Perception in Tourism Industry," MPRA Paper 48768, University Library of Munich, Germany, revised 2013.
    2. Edward C. S. Ku & Chun-Der Chen, 2015. "Cultivating travellers' revisit intention to e-tourism service: the moderating effect of website interactivity," Behaviour and Information Technology, Taylor & Francis Journals, vol. 34(5), pages 465-478, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Akhtar, Naeem & Hameed, Zahid & Islam, Tahir & Pant, Manoj Kumar & Sharma, Anshuman & Rather, Raouf Ahmad & Kuzior, Aleksandra, 2024. "Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    2. Alba Claudia Daniela & Popescu Liliana & Sosea Cristina & Zaharia Alexandra, 2024. "Urban Tourism And Online Marketing Of Emerging Tourism Destinations," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 90-102, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bco:mbrqaa::v:29:y:2024:p:36-55. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sara Gunen (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.