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Marketing strategies at sectoral and regional level in the context of the green circular bioeconomy

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  • Lyubomir Lyubenov

Abstract

An author's integrated model, applicable to each agricultural sector and region, regarding its marketing strategies in the context of the green circular bioeconomy, is presented. It shows that the issue studied is both sectoral and regional in nature. In this regard, the strategies at a sectoral and regional level in the context of the green circular bioeconomy are analysed at the outset. Then regional resources, green markets and short marketing chains, circular design with smart green specialisation and green marketing policies are examined, using the marketing strategies of the beekeeping sector of the Ruse region as an example. The marketing strategies of the beekeeping sector of the Ruse region create new green market segments for apiculture and other products. As a result, regional markets are expanded, local green economies are generated and stimulated, costs and delivery times are reduced, pollution is reduced and new industries, ecosystems and other services are formed. All this leads to competitive and sustainable ecological development of the region in the long term.

Suggested Citation

  • Lyubomir Lyubenov, 2021. "Marketing strategies at sectoral and regional level in the context of the green circular bioeconomy," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 39-58.
    • Handle: RePEc:bas:econth:y:2021:i:5:p:39-58
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    JEL classification:

    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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