IDEAS home Printed from https://ideas.repec.org/a/vrs/poicbe/v19y2025i1p1362-1373n1014.html
   My bibliography  Save this article

The Journey of Romanian Honey from the Hive to the Consumer

Author

Listed:
  • Popescu Marian Valentin

    (Technical University of Civil Engineering Bucharest)

  • Butu Alina

    (National Institute of Research and Development for Biological Sciences, Bucharest, Romania)

  • Dimitriu Anton Theodor

    (PhD Student, Bucharest University of Economic Studies)

  • Popa Ramona Ovidia

    (PhD Student, Bucharest University of Economic Studies)

  • Giuca Andreea

    (Institute of Research for Agriculture Economy and Rural Developments, Bucharest)

Abstract

Beekeeping is one of the oldest traditional activities in Romanian agriculture. This sector plays an essential role in biodiversity by maintaining plant species and increasing crop production. In recent years, honey production has increased and demand on the domestic and foreign markets has intensified. The study aims to analyze the beekeeping sector in Romania, which are the most frequently used promotion methods by honey producers in Romania, to what extent they are effective in increasing the visibility of Romanian beekeeping products on the market and overview the state support for keeping sector. This analysis was carried out by launching a questionnaire comprising a set of 20 questions aimed at beekeepers in Romania. The results of the research show that the most effective methods of promoting honey are online and marketing through recommendations. The results are relevant for establishing the marketing strategies used by beekeepers in their efforts to sell products on domestic and foreign markets

Suggested Citation

  • Popescu Marian Valentin & Butu Alina & Dimitriu Anton Theodor & Popa Ramona Ovidia & Giuca Andreea, 2025. "The Journey of Romanian Honey from the Hive to the Consumer," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 19(1), pages 1362-1373.
    • Handle: RePEc:vrs:poicbe:v:19:y:2025:i:1:p:1362-1373:n:1014
    DOI: 10.2478/picbe-2025-0107
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/picbe-2025-0107
    Download Restriction: no
    File URL: https://libkey.io/10.2478/picbe-2025-0107?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:poicbe:v:19:y:2025:i:1:p:1362-1373:n:1014. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.