IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Establishing Firm Strategy in Crisis

Listed author(s):
  • Radka Ileva
Registered author(s):

    After the accession of Bulgaria in EU, the Bulgarian market becomes part of the common European market. The internationalization of the enterprises, the development of competitive productions, the strategic orientation towards international markets, have decisive role for the future development of the economy. Very soon (historically it can be called immediately) after the Bulgarian accession in EU, a financial and economic crisis occurs, strongly reflecting on the Bulgarian economy and the conditions for developing the Bulgarian enterprises. Besides the problems of catching up development, the Bulgarian economy faces also the need of the industries and enterprises to continue their development, to maintain their market specifics, and sometimes even to manage to survive under the new conditions. The objective of the current study is to reveal the strength and direction of impact of the crisis and its influence in microeconomic plan on the firm strategy and competitiveness. The destabilization of the economy’s microeconomic structure is a dangerous threat to the state of the whole economy. Destabilization of the microeconomic system of the Bulgarian economy is recognized in the strong worsening of the state of the organizations, changes in the normal development of the live cycle of the industries, their structural and economic specifics. The drops and failures lead to disturbing the evolution and normal development of the sub-industries, production areas, particularly in the conditions of strong competitive supply on the European markets. Often restoring is impossible. The normal market presence and development of the whole production area is broken or delayed. Maintaining a balanced branch structure and economically bearable inter-branch indicators is a significant factor for reducing the unfavorable impacts on the economic units and managing the crisis. For the purposes of the analysis the paper uses three empirical studies, carried out by National Center for Studying Public Opinion, consisting of nationally significant primary information with comparable data.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: Fee access

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Article provided by Bulgarian Academy of Sciences - Economic Research Institute in its journal Economic Studies.

    Volume (Year): (2012)
    Issue (Month): 3 ()
    Pages: 35-43

    in new window

    Handle: RePEc:bas:econst:y:2012:i:3:p:35-43
    Contact details of provider: Postal:
    3, Aksakov Str., 1040, Sofia

    Phone: (+359 2) 810 40 18
    Fax: (+359 2) 988 21 08
    Web page:

    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:bas:econst:y:2012:i:3:p:35-43. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Diana Dimitrova)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.