IDEAS home Printed from https://ideas.repec.org/a/bas/econst/y2009i2p124-142.html
   My bibliography  Save this article

The Persuasive Impact on Sales

Author

Listed:
  • Chavdar Christov

Abstract

The persuasive impact is one of the most important communication instruments in the marketing mix, which is revealed especially in the sales. It is directed mostly to the consumer of goods and services for reaching an agreement for purchase. Its goal is to sell them most successfully. At the same time it requires good knowledge of the social-psychological regularities, which drive people to give consumer agreement. The persuasive impact in this area is formalized in the use of different techniques, which have imposed in the practice with their effectiveness. Knowing them and applying them gives good marketing results but also sets the question of the ethics of the relative approaches.

Suggested Citation

  • Chavdar Christov, 2009. "The Persuasive Impact on Sales," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 124-142.
  • Handle: RePEc:bas:econst:y:2009:i:2:p:124-142
    as

    Download full text from publisher

    File URL: http://www.ceeol.com/aspx/issuedetails.aspx?issueid=05d4ae99-d77f-4cce-83e5-63327258be6a&articleid=7b76068e-ac25-4ea4-9c64-0f79cecd30f7#a7b76068e-ac25-4ea4-9c64-0f79cecd30f7
    Download Restriction: Fee access

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Васил Цанов, 2007. "Политика На Доходите," ERI-BAS Chapters,in: Митко Димитров (ed.), Студии за ускорено развитие на българската икономика, edition 1, chapter 12, pages 251-263 Bulgarian Academy of Sciences - Economic Research Institute.
    Full references (including those not matched with items on IDEAS)

    More about this item

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bas:econst:y:2009:i:2:p:124-142. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Diana Dimitrova). General contact details of provider: http://edirc.repec.org/data/ikbasbg.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.