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The Theory of Planned Behavior and financial decisions of Italian investors

Author

Listed:
  • Doriana Cucinelli

    (Università di Milano-Bicocca)

  • Gino Gandolfi

    (Università di Parma)

  • Maria-Gaia Soana

    (Università di Parma)

Abstract

To date, few contributions have applied the theory of planned behavior (Tpb) to financial decisions. The paper aims to investigate the applicability of Tpb in predicting the intentions of Italian retail customers to apply for medium/highrisk financial products. We also test the role of financial education in affecting retail investors’ financial decisions. Our results suggest that each Tpb construct contributes to explain the Italian retail customer intention to apply for a medium/high-risk financial product, while financial literacy shows no predictive power

Suggested Citation

  • Doriana Cucinelli & Gino Gandolfi & Maria-Gaia Soana, 2017. "The Theory of Planned Behavior and financial decisions of Italian investors," BANCARIA, Bancaria Editrice, vol. 2, pages 14-31, February.
    • Handle: RePEc:ban:bancar:v:02:y:2017:m:february:p:14-31
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    File URL: http://www.bancaria.it/en/the-theory-of-planned-behavior-and-financial-decisions-of-italian-investors-2/
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    More about this item

    JEL classification:

    • A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General
    • A29 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Other
    • D10 - Microeconomics - - Household Behavior - - - General
    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance

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