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The value of mobile ticketing from a public transport perspective

Author

Listed:
  • Apanasevic, Tatjana
  • Markendahl, Jan

Abstract

Within the field of mobile payments, the market segment for mobile ticketing services is expected to grow, driven by the public transport sector. Although a large number of studies have explored the value of mobile payments to customers (ie service end users), there is a lack of research exploring the value of mobile payment and mobile ticketing for business customers (ie transport companies and retailers). This paper aims to address this gap and to explore the kinds of value that mobile ticketing services create for public transport companies. The research considers mobile ticketing services in six Northern European countries. The research findings suggest that within the business-to-business context, mobile ticketing services create multiple dimensions of value, namely enhanced technical functionality; financial value; better working environment; operational value; and reputational and customer relationship value. For passengers, meanwhile, value takes the form of convenience and service enhancement. These benefits are factors driving adoption of mobile ticketing and mobile payment services by public transport companies.

Suggested Citation

  • Apanasevic, Tatjana & Markendahl, Jan, 2018. "The value of mobile ticketing from a public transport perspective," Journal of Payments Strategy & Systems, Henry Stewart Publications, vol. 11(4), pages 292-305, February.
    • Handle: RePEc:aza:jpss00:y:2018:v:11:i:4:p:292-305
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    More about this item

    Keywords

    mobile ticketing; mobile payments; benefits; value;
    All these keywords.

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • E5 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit

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