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Rights management for a global magazine business: Strategy, standardisation and simplification

Author

Listed:
  • Payne, Ellen

Abstract

This paper looks at how a global magazine publisher approached rights management of its content for a large-scale digital asset management system. By standardising contracts and simplifying its rights model, Hearst has built a database that automates rights clearances for much of its content.

Suggested Citation

  • Payne, Ellen, 2014. "Rights management for a global magazine business: Strategy, standardisation and simplification," Journal of Digital Media Management, Henry Stewart Publications, vol. 2(4), pages 294-297, March.
  • Handle: RePEc:aza:jdmm00:y:2014:v:2:i:4:p:294-297
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    More about this item

    Keywords

    rights management; magazines; publishing; Hearst magazines;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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