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Did my app just crash? A case study of the Kakao superapp disruption event

Author

Listed:
  • Hefley, Bill

    (Naveen Jindal School of Management, USA)

  • Haynes, Steven

    (Director of the Risk Management and Cybersecurity Program, USA)

  • Green, Travis

    (The Town of Fairview, USA)

Abstract

Superapps (ie apps that integrate the features of multiple applications for a more convenient user experience) have become pervasive among Internet users. This case study examines a recent disruption to one such application: KakaoTalk — the most widely used messaging application in South Korea. Specifically, the case study examines a fire incident at the SK C&C data centre, which caused an extended outage for one of South Korea’s leading tech companies — Kakao Corp. The review of this event reveals how ineffective disaster readiness resulted in inadequate fire response, leading to serious ripple effects across the data centre. During the outage, cyber-security threats rose. As a result of these disruptions, Kakao users turned to competitor apps, resulting in changing market dynamics. This case study highlights the unforeseen costs and socio-economic influences caused by such interruptions, highlighting the importance of holistic risk management strategies.

Suggested Citation

  • Hefley, Bill & Haynes, Steven & Green, Travis, 2024. "Did my app just crash? A case study of the Kakao superapp disruption event," Journal of Business Continuity & Emergency Planning, Henry Stewart Publications, vol. 17(3), pages 261-283, March.
  • Handle: RePEc:aza:jbcep0:y:2024:v:17:i:3:p:261-283
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    More about this item

    Keywords

    service outage; data centre; critical infrastructure; business continuity; risk management; resilience;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation

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