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Adapting preparedness outreach to a virtual world

Author

Listed:
  • Plumer, Ilyssa

    (Community Preparedness Officer, FEMA Region 10, USA)

  • Robinson, Samantha

    (Community Preparedness Specialist, FEMA Region 10, USA)

  • Toribio, Tanya

    (Regional Preparedness Liaison, FEMA Region 10 (CTR), USA)

Abstract

Over the last two years, agencies have experimented with new systems and tactics to reach as many people as possible with critical preparedness information. This paper describes how COVID-19 forced FEMA Region 10 to adapt its public education and outreach strategy to a fully online space in order to keep the public informed about potential disasters. The paper discusses how the Individual and Community Preparedness team at FEMA Region 10 reaches thousands of people around the world by hosting regular webinars, live events, workshops and training sessions, and publishing a monthly newsletter. The paper also argues that if preparedness and response organisations are to evolve their outreach strategies and messaging plans and extend the reach of their messages, they must continue to adapt and to meet their target audience where they are.

Suggested Citation

  • Plumer, Ilyssa & Robinson, Samantha & Toribio, Tanya, 2023. "Adapting preparedness outreach to a virtual world," Journal of Business Continuity & Emergency Planning, Henry Stewart Publications, vol. 16(4), pages 320-334, June.
    • Handle: RePEc:aza:jbcep0:y:2023:v:16:i:4:p:320-334
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    More about this item

    Keywords

    outreach; virtual; preparedness; education; engagement;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation

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