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A study to identify winning strategies for the business community during the next pandemic

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  • Spriggs, Martin

Abstract

This study examines the relationship between the healthcare system and the corporate sector to answer the following research question: how does the healthcare system best prepare small to medium-sized businesses for the next pandemic influenza? Data were collected and collated through a literature review, electronic survey and semi-structured follow-up telephone interviews. The participants were businesses with membership in the Alberta Chambers of Commerce, a provincial lobby group in Alberta, Canada. The findings indicate strategies that were effective in minimising impact to the business community during the H1N1 pandemic and suggest areas for the business community to improve in preparation for the next pandemic influenza. Recommendations focus on establishing new links for communication between the business community and the healthcare sector and improving strategies to increase the resilience of small to medium-sized businesses for the next pandemic influenza.

Suggested Citation

  • Spriggs, Martin, 2013. "A study to identify winning strategies for the business community during the next pandemic," Journal of Business Continuity & Emergency Planning, Henry Stewart Publications, vol. 6(4), pages 329-346, May.
    • Handle: RePEc:aza:jbcep0:y:2013:v:6:i:4:p:329-346
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    More about this item

    Keywords

    H1N1 pandemic; pandemic Influenza; pandemic planning; business continuity; business continuity planning;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation

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