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Social Networking A Source for Developing Entrepreneurial Intentions among Entrepreneurs: A Case of Multan

Author

Listed:
  • Mah Jabeen Zafar
  • Ghulam Yasin
  • Mariah Ijaz

Abstract

The present research aims at measuring how social networking is a source of developing entrepreneurial intentions among entrepreneurs. The study was designed with the intent to find the components of social networking which help in entrepreneurship. The universe for the present study consisted of all enterprises registered with Trade of Chamber and Commerce (Multan). A sample of 5 respondents was selected for interview through convenient sampling. Detailed interviews were conducted for data collection and analyzed by using critical analysis procedure. From the analysis it was found that social networking helps the entrepreneur in developing entrepreneurial intention through which peer group and family and educational institutions in general and universities in particular contribute a lot. Mass media found as a main source in providing the platform for entrepreneurship in the realm of networking. It is suggested that universities should create network nexus through old students (alumni) that might develop in to business. Government should facilitate the self-employed people while providing them opportunities of strengthen their social networks through its various means.

Suggested Citation

  • Mah Jabeen Zafar & Ghulam Yasin & Mariah Ijaz, 2012. "Social Networking A Source for Developing Entrepreneurial Intentions among Entrepreneurs: A Case of Multan," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 2(8), pages 1072-1084.
    • Handle: RePEc:asi:aeafrj:v:2:y:2012:i:8:p:1072-1084:id:951
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    Citations

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    Cited by:

    1. Muhammad Amsal Sahban & Subramaniam Sri Ramalu & Ruswiati Syahputra, 2016. "The Influence of Social Support on Entrepreneurial Inclination among Business Students in Indonesia," Information Management and Business Review, AMH International, vol. 8(3), pages 32-46.
    2. Ahmad Raza Bilal & Pierfelice Rosato & Raffaele Campo & Rossella Leopizzi, 2023. "Women empowerment and entrepreneurial intention: A pathway to achieve sustainable development goal (SDG‐5)," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1389-1405, May.
    3. Kehinde A. Ojewumi & Damilare A. Fagbenro, 2019. "Entrepreneurial Intention Among Polytechnic Students In Nigeria: The Role Of Self- Efficacy And Social Networks," International Journal of Entrepreneurial Knowledge, Center for International Scientific Research of VSO and VSPP, vol. 7(1), pages 20-30, June.
    4. Antonio Jr Estrada Etrata & Jackie Lou Raborar, 2022. "The Filipino generation Z’s entrepreneurial intention: What drives their business mindedness?," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(2), pages 57-66, March.
    5. Ameh, Abu Amodu & Udu, Aka Ama, 2016. "Social Networks and Entrepreneurship Orientation among Students in Nigerian Universities: A Study of Social Network Size and Risk Disposition," Business and Management Research, Business and Management Research, Sciedu Press, vol. 5(2), pages 1-11, June.
    6. Gutierrez-Lythgoe, Antonio, 2023. "Redes y autoempleo: Evidencia con datos de Facebook [Networks and self-employment: Evidence from Facebook data]," MPRA Paper 116656, University Library of Munich, Germany.

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