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Perceived Values and Personal Values: Which One Explains the Consumer’s Repurchase Intention of Eco-Friendly Home Appliances Product?

Author

Listed:
  • Siti Nor Bayaah Ahmad*

    (UNITAR International University Kelana Jaya, 47301 Petaling Jaya, Malaysia)

  • Azizah Omar

    (Universiti Sains Malaysia Pulau PInang)

  • Nabila Mohd Nadzri

    (UNITAR International University Kelana Jaya, 47301 Petaling Jaya, Malaysia)

Abstract

Focus of the study is to look into two main factors namely perceived value and personal values on consumers’ repurchase intention on eco-friendly home appliances. Perceived values was represented by functional value, social value, financial value, whilst personal values were looking into the consumer’ perceived environmental consciousness and health consciousness. The data was collected among the users of green home appliances such as air-conditioning, refrigerators and lighting of the brands available in Malaysia. In total 193 respondents’ answers were used for further analysis. Data collected was analyse using PLS-SEM 3.0. The result indicated that only functional value, environmental consciousness, and health consciousness were the only constructs that directly influenced the consumer decision to re-purchase the green home appliances with (ß=0.533, p=0.00) (ß=0.325, p=0.00) and (ß=0.143, p

Suggested Citation

  • Siti Nor Bayaah Ahmad* & Azizah Omar & Nabila Mohd Nadzri, 2018. "Perceived Values and Personal Values: Which One Explains the Consumer’s Repurchase Intention of Eco-Friendly Home Appliances Product?," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 734-742:2.
  • Handle: RePEc:arp:tjssrr:2018:p:734-742
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    References listed on IDEAS

    as
    1. Alev Kocak Alan & Inci Dursun & Ebru Tumer Kabadayi & Kenan Aydin & Fikret Anlagan, 2016. "What Influences the Repurchase Intention for Luxury Brands?-The Relative Impacts of Luxury Value Dimensions," International Business Research, Canadian Center of Science and Education, vol. 9(5), pages 11-24, May.
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