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Interpretations Of Contemporary HR Challenges: An Empirical Insight From Practice

Author

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  • Elitsa Dimitrova

    (Technical University - Varna, Bulgaria)

Abstract

This paper presents an extended analysis of the challenges facing human resource management (HRM) in the modern organizational environment, based on empirical research. Through a survey and expert interviews with HR professionals, the study explores the key factors influencing employee motivation as well as the difficulties HR specialists face in the context of a rapidly evolving labor market. The results reveal that contemporary employees prioritize non-material factors such as recognition, personal development, and flexibility, while HR professionals must adapt to new generational expectations and a dynamic workplace culture. The extended analysis incorporates additional expert interview quotes and updated data from relevant sources to provide a more in-depth perspective on the topic.

Suggested Citation

  • Elitsa Dimitrova, 2025. "Interpretations Of Contemporary HR Challenges: An Empirical Insight From Practice," HR and Technologies, Creative Space Association, issue 1, pages 49-59.
  • Handle: RePEc:arb:journl:y:2025:i:1:p:49-59
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    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration

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