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Confirming "truth": More Evidence of a Successful Tobacco Countermarketing Campaign in Florida

Author

Listed:
  • Niederdeppe, J.
  • Farrelly, M.C.
  • Haviland, M.L.

Abstract

This study provides additional evidence that Florida's "truth" tobacco countermarketing campaign was successful in reducing smoking among Florida teens. Smoking rates were substantially lower among Florida teens between fall 2001 and spring 2002. whereas previous studies found that smoking rates were comparable before the launch of "truth." Florida teens had higher levels of "truth" campaign awareness and were more likely to agree with campaign-targeted beliefs: 2 of these beliefs were the only items associated with current smoking.

Suggested Citation

  • Niederdeppe, J. & Farrelly, M.C. & Haviland, M.L., 2004. "Confirming "truth": More Evidence of a Successful Tobacco Countermarketing Campaign in Florida," American Journal of Public Health, American Public Health Association, vol. 94(2), pages 255-257.
    • Handle: RePEc:aph:ajpbhl:2004:94:2:255-257_9
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    Cited by:

    1. Factor, Roni & Kawachi, Ichiro & Williams, David R., 2011. "Understanding high-risk behavior among non-dominant minorities: A social resistance framework," Social Science & Medicine, Elsevier, vol. 73(9), pages 1292-1301.

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