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Seventh graders' self-reported exposure to cigarette marketing and its relationship to their smoking behavior

Author

Listed:
  • Schooler, C.
  • Feighery, E.
  • Flora, J.A.

Abstract

Objectives. This study examined among youth the extent of their perceived exposure to cigarette marketing and the relationship of their perceptions to their smoking behavior. Methods. Surveys measuring exposure to cigarette advertisements and promotions were completed by 571 seventh graders in San Jose, Calif. Results. Eighty-eight percent of these 13-year-olds reported exposure to cigarette marketing: the majority often saw ads in magazines, on billboards, and at stores and events, and one quarter owned cigarette promotional items. After social influences to smoke were controlled for, exposure to cigarette marketing was related to self-reported smoking behavior. Likelihood of experimenting with smoking was 2.2 times greater among those who owned promotional items and 2.8 times greater among those who had received mail from a tobacco company. Seeing cigarette advertisements in magazines increased this likelihood by 21%, and seeing tobacco marketing in stores increased it by 38%. Conclusions. Youth are daily and widely exposed to tobacco industry marketing efforts; this exposure is related to smoking behavior. More effective regulation is needed.

Suggested Citation

  • Schooler, C. & Feighery, E. & Flora, J.A., 1996. "Seventh graders' self-reported exposure to cigarette marketing and its relationship to their smoking behavior," American Journal of Public Health, American Public Health Association, vol. 86(9), pages 1216-1221.
    • Handle: RePEc:aph:ajpbhl:1996:86:9:1216-1221_2
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    Cited by:

    1. Ce Shang & Jidong Huang & Kai-Wen Cheng & Qing Li & Frank J. Chaloupka, 2016. "Global Evidence on the Association between POS Advertising Bans and Youth Smoking Participation," IJERPH, MDPI, vol. 13(3), pages 1-10, March.
    2. Peter Fischer & Evelyn Vingilis & Tobias Greitemeyer & Claudia Vogrincic, 2011. "Risk‐Taking and the Media," Risk Analysis, John Wiley & Sons, vol. 31(5), pages 699-705, May.
    3. Sulki Chung & Jaekyoung Lee & Hae Kook Lee, 2019. "Personal Factors, Internet Characteristics, and Environmental Factors Contributing to Adolescent Internet Addiction: A Public Health Perspective," IJERPH, MDPI, vol. 16(23), pages 1-16, November.
    4. Celia Patricia Kaplan & Joan F. Hilton & Sora Park-Tanjasiri & Eliseo J. PÉrez-Stable, 2001. "The Effect of Data Collection Mode on Smoking Attitudes and Behavior in Young African American and Women," Evaluation Review, , vol. 25(4), pages 454-473, August.
    5. Jeff Niederdeppe, MA & Drew Lindsey, BA & Maria E. Girlando, BA & Alec Ulasevich, PhD & Matthew C. Farrelly, PhD, 2003. "American Legacy Foundation, First Look Report 12. Exposure to Pro-tobacco Messages among Teens and Young Adults," University of California at San Francisco, Center for Tobacco Control Research and Education qt6rx0f6q5, Center for Tobacco Control Research and Education, UC San Francisco.
    6. Emily Savell & Anna B Gilmore & Gary Fooks, 2014. "How Does the Tobacco Industry Attempt to Influence Marketing Regulations? A Systematic Review," PLOS ONE, Public Library of Science, vol. 9(2), pages 1-10, February.

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