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Young adults' favorable perceptions of snus, dissolvable tobacco products, and electronic cigarettes: Findings from a focus group study

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  • Choi, K.
  • Fabian, L.
  • Mottey, N.
  • Corbett, A.
  • Forster, J.

Abstract

Objectives. We explored young adults' perceptions of snus (spitless moist snuff packed in porous bags), dissolvable tobacco products, and electronic cigarettes and intention to try these products. Methods. We conducted 11 focus group discussions involving a total of 66 young adults (18-26 years old) on these new tobacco products (e.g., harmfulness, potential as quit aids, intention to try) held between July and December 2010. We analyzed discussions using a thematic approach. Results. Participants generally reported positive perceptions of the new products, particularly because they came in flavors. Few negative perceptions were reported. Although some participants believed these products were less harmful than cigarettes and helpful in quitting smoking, others thought the opposite, particularly regarding electronic cigarettes. Participants also commented that these products could be gateways to cigarette smoking. Half of the participants, including a mix of smokers and nonsmokers, admitted they would try these products if offered by a friend. Conclusions. Young adults perceive the new tobacco products positively and are willing to experiment with them. Eliminating flavors in these products may reduce young adults' intentions to try these products.

Suggested Citation

  • Choi, K. & Fabian, L. & Mottey, N. & Corbett, A. & Forster, J., 2012. "Young adults' favorable perceptions of snus, dissolvable tobacco products, and electronic cigarettes: Findings from a focus group study," American Journal of Public Health, American Public Health Association, vol. 102(11), pages 2088-2093.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2011.300525_2
    DOI: 10.2105/AJPH.2011.300525
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    Cited by:

    1. Clare Meernik & Hannah M. Baker & Karina Paci & Isaiah Fischer-Brown & Daniel Dunlap & Adam O. Goldstein, 2015. "Electronic Cigarettes on Hospital Campuses," IJERPH, MDPI, vol. 13(1), pages 1-12, December.
    2. Denis Male & Shirley Kansabe & Hafsa Lukwata & Alexander Rubanga & Kamran Siddiqi & Linda Bauld & Ann McNeill & Fiona Dobbie, 2022. "Smokeless Tobacco in Uganda: Perceptions among Tobacco Control Stakeholders," IJERPH, MDPI, vol. 19(6), pages 1-10, March.
    3. Bell, Kirsten & Keane, Helen, 2014. "All gates lead to smoking: The ‘gateway theory’, e-cigarettes and the remaking of nicotine," Social Science & Medicine, Elsevier, vol. 119(C), pages 45-52.
    4. Dorota Kaleta & Mirosław Niedzin & Agnieszka Jankowska & Kinga Polańska, 2019. "Predictors of E-Cigarette Use Susceptibility—A Study of Young People from a Socio-Economically Disadvantaged Rural Area in Poland," IJERPH, MDPI, vol. 16(20), pages 1-11, October.
    5. Elle Wadsworth & Joanne Neale & Ann McNeill & Sara C. Hitchman, 2016. "How and Why Do Smokers Start Using E-Cigarettes? Qualitative Study of Vapers in London, UK," IJERPH, MDPI, vol. 13(7), pages 1-13, June.
    6. Jennifer C. Morgan & Joseph N. Cappella, 2021. "Harm Perceptions and Beliefs about Potential Modified Risk Tobacco Products," IJERPH, MDPI, vol. 18(2), pages 1-18, January.
    7. Lei Wang & Yongcheng Zhan & Qiudan Li & Daniel D. Zeng & Scott J. Leischow & Janet Okamoto, 2015. "An Examination of Electronic Cigarette Content on Social Media: Analysis of E-Cigarette Flavor Content on Reddit," IJERPH, MDPI, vol. 12(11), pages 1-20, November.
    8. Sarah D. Kowitt & Clare Meernik & Hannah M. Baker & Amira Osman & Li-Ling Huang & Adam O. Goldstein, 2017. "Perceptions and Experiences with Flavored Non-Menthol Tobacco Products: A Systematic Review of Qualitative Studies," IJERPH, MDPI, vol. 14(4), pages 1-18, March.

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