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The effects of smoking-related television advertising on smoking and intentions to quit among adults in the United States: 1999-2007

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  • Emery, S.
  • Kim, Y.
  • Choi, Y.K.
  • Szczypka, G.
  • Wakefield, M.
  • Chaloupka, F.J.

Abstract

Objectives. We investigated whether state-sponsored antitobacco advertisements are associated with reduced adult smoking, and interactions between smoking-related advertising types. Methods. We measured mean exposure to smoking-related advertisements with television ratings for the top-75 US media markets from 1999 to 2007. We combined these data with individual-level Current Population Surveys Tobacco Use Supplement data and state tobacco control policy data. Results. Higher exposure to state-sponsored, Legacy, and pharmaceutical advertisements was associated with less smoking; higher exposure to tobacco industry advertisements was associated with more smoking. Higher exposure to state-and Legacy-sponsored advertisements was positively associated with intentions to quit and having made a past-year quit attempt; higher exposure to ads for pharmaceutical cessation aids was negatively associated with having made a quit attempt. There was a significant negative interaction between stateand Legacy-sponsored advertisements. Conclusions. Exposure to state-sponsored advertisements was far below Centers for Disease Control and Prevention-recommended best practices. The significant negative relationships between antismoking advertising and adult smoking provide strong evidence that tobacco-control media campaigns help reduce adult smoking. The significant negative interaction between state-and Legacy-sponsored advertising suggests that the campaigns reinforce one another.

Suggested Citation

  • Emery, S. & Kim, Y. & Choi, Y.K. & Szczypka, G. & Wakefield, M. & Chaloupka, F.J., 2012. "The effects of smoking-related television advertising on smoking and intentions to quit among adults in the United States: 1999-2007," American Journal of Public Health, American Public Health Association, vol. 102(4), pages 751-757.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2011.300443_5
    DOI: 10.2105/AJPH.2011.300443
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    Cited by:

    1. Andrew B. Seidenberg & Catherine L. Jo & Kurt M. Ribisl & Joseph G. L. Lee & Francisco O. Buchting & Yoonsang Kim & Sherry L. Emery, 2017. "A National Study of Social Media, Television, Radio, and Internet Usage of Adults by Sexual Orientation and Smoking Status: Implications for Campaign Design," IJERPH, MDPI, vol. 14(4), pages 1-14, April.
    2. David C. Colston & Yanmei Xie & James F. Thrasher & Sherry Emery & Megan E. Patrick & Andrea R. Titus & Michael R. Elliott & Nancy L. Fleischer, 2021. "Exploring How Exposure to Truth and State-Sponsored Anti-Tobacco Media Campaigns Affect Smoking Disparities among Young Adults Using a National Longitudinal Dataset, 2002–2017," IJERPH, MDPI, vol. 18(15), pages 1-11, July.
    3. Harris, Jeffrey E. & Balsa, Ana Inés & Triunfo, Patricia, 2015. "Tobacco control campaign in Uruguay: Impact on smoking cessation during pregnancy and birth weight," Journal of Health Economics, Elsevier, vol. 42(C), pages 186-196.
    4. Megan C. Diaz & Elexis C. Kierstead & Domonique Edwards & Yoonsang Kim & Shyanika W. Rose & Sherry Emery & Bushraa Khatib & Michael Liu & Ganna Kostygina, 2022. "Online Tobacco Advertising and Current Chew, Dip, Snuff and Snus Use among Youth and Young Adults, 2018–2019," IJERPH, MDPI, vol. 19(8), pages 1-12, April.

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