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Mass media as an HIV-prevention strategy: Using culturally sensitive messages to reduce HIV-associated sexual behavior of at-risk African American youth

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  • Romer, D.
  • Sznitman, S.
  • DiClemente, R.
  • Salazar, L.F.
  • Vanable, P.A.
  • Carey, M.P.
  • Hennessy, M.
  • Brown, L.K.
  • Valois, R.F.
  • Stanton, B.F.
  • Fortune, T.
  • Juzang, I.

Abstract

The evidence base and theoretical frameworks for mass media HIV-prevention campaigns in the United States are not well-developed. We describe an intervention approach using culturally sensitive mass media messages to enhance protective beliefs and behavior of African American adolescents at risk for HIV. This approach exploits the potential that mass media messages have, not only to reach a large segment of the adolescent population and thereby support normative change, but also to engage the most vulnerable segments of this audience to reduce HIV-associated risk behaviors. The results from an ongoing HIV-prevention trial implemented in 2 medium-sized cities in the United States illustrate the effectiveness of this intervention approach.

Suggested Citation

  • Romer, D. & Sznitman, S. & DiClemente, R. & Salazar, L.F. & Vanable, P.A. & Carey, M.P. & Hennessy, M. & Brown, L.K. & Valois, R.F. & Stanton, B.F. & Fortune, T. & Juzang, I., 2009. "Mass media as an HIV-prevention strategy: Using culturally sensitive messages to reduce HIV-associated sexual behavior of at-risk African American youth," American Journal of Public Health, American Public Health Association, vol. 99(12), pages 2150-2159.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2008.155036_1
    DOI: 10.2105/AJPH.2008.155036
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    Cited by:

    1. Perry, Elizabeth W. & Culbreth, Rachel & Swahn, Monica & Kasirye, Rogers & Self-Brown, Shannon, 2020. "Psychological distress among orphaned youth and youth reporting sexual exploitation in Kampala, Uganda," Children and Youth Services Review, Elsevier, vol. 119(C).
    2. Tyler, Kimberly A. & Melander, Lisa A., 2012. "Individual and social network sexual behavior norms of homeless youth at high risk for HIV infection," Children and Youth Services Review, Elsevier, vol. 34(12), pages 2481-2486.
    3. Josephine Agu & Roanna Lobo & Gemma Crawford & Bethwyn Chigwada, 2016. "Migrant Sexual Health Help-Seeking and Experiences of Stigmatization and Discrimination in Perth, Western Australia: Exploring Barriers and Enablers," IJERPH, MDPI, vol. 13(5), pages 1-22, May.
    4. Robert F. Valois & Jelani C. Kerr & Michael P. Carey & Larry K. Brown & Daniel Romer & Ralph J. DiClemente & Peter A. Vanable, 2020. "Neighborhood Stress and Life Satisfaction: Is there a Relationship for African American Adolescents?," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 15(1), pages 273-296, March.
    5. Keith J. Zullig & Robert F. Valois & Gerald R. Hobbs & Jelani C. Kerr & Daniel Romer & Michael P. Carey & Larry K. Brown & Ralph J. DiClemente & Peter A. Vanable, 2020. "Can a Multilevel STI/HIV Prevention Strategy for High Risk African American Adolescents Improve Life Satisfaction?," Journal of Happiness Studies, Springer, vol. 21(2), pages 417-436, February.
    6. Rasheeta Chandler & Versie Johnson-Mallard & Kevin Kip & Mary Evans, 2013. "Media Preferences That Facilitate Interpersonal Communication Regarding Sexual Health," SAGE Open, , vol. 3(4), pages 21582440135, October.

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