IDEAS home Printed from
   My bibliography  Save this article

Reflections Integrated Marketing Communications in Turkey- AStudy Towards The Advertising And Public relations Agencies


  • Mine Oyman
  • Ozgul Inam

    () (Anadolu University)


During last years, the concept of integrated marketing communications (IMC) and it’s elements are being discussed as it has been discussed whole around the world among the communication practitioners and academicians. In the related literature about the IMC, subjects like, the differences between the cross-cultural applications of the concept, it’s conceptualization and it’s applications have been studied. In this study, the descriptive research method was used and the aim of this study is to define the main approaches and applications of the agencies; the creators of the marketing communications messages. The agencies chosen for the research were the all members of the Association of Advertising and Public Relations. In this reserch the data collection method was survey and surveys for collecting the data were posted to the agencies. From the findings of this research it is obvious that the agencies define the IMC concept similarly but their opinions about the controller in various stages of IMC are different from each other. The findings of this research reveal how agencies carry out IMC applications and how do they measurethe effects of campaign. The statistical analysis used to define the differences within and between the agencies perceptions and applications were done by using SPSS package program.

Suggested Citation

  • Mine Oyman & Ozgul Inam, 2007. "Reflections Integrated Marketing Communications in Turkey- AStudy Towards The Advertising And Public relations Agencies," Anadolu University Journal of Social Sciences, Anadolu University, vol. 7(1), pages 53-78, December.
  • Handle: RePEc:and:journl:v:7:y:2007:i:1:p:53-78

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    Integrated Marketing Communications; Advertising Agencies; Public Relations Agencies; Applications of IMC; Perceptions of IMC.;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:and:journl:v:7:y:2007:i:1:p:53-78. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Social Sciences Institute). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.