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The Behavioral Intention of Malaysian Students toward Accounting Discipline

Author

Listed:
  • Gholamreza ZANDI
  • Babak NAYSARY

    (Department of Accounting, International Islamic University Malaysia, Malaysia)

  • Say SOK KWAN

    (Head of School of Business Studies, University College Tunku Abdul Rahman)

Abstract

The aim of this study is to examine the factors affecting Malaysian male and female students’ intention to enroll in accounting programs. The study is based on the Theory of Reasoned Action as a theoretical framework. Based on Theory of Reasoned Action model, the factors that may affect students’ behavioral intention to choose accounting programs are categorized into three dimensions: attitudes toward choosing the program, subjective norm and amount of information on accounting. A questionnaire is employed to collect data from a sample of 400 male and female students in International Islamic University Malaysia and Tunku Abdul Rahman College in Malaysia currently enrolling in accounting programs. According to our results attitude and subjective norm have significant influence on behavioral intention of both male and female students to enroll in accounting programs. In case of amount of information on accounting, the results support its significant impact on males but not females’ behavioral intention to enroll in the program. Several implications and recommendations are also discussed in the light of our findings.

Suggested Citation

  • Gholamreza ZANDI & Babak NAYSARY & Say SOK KWAN, 2013. "The Behavioral Intention of Malaysian Students toward Accounting Discipline," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 12(3), pages 471-488, September.
    • Handle: RePEc:ami:journl:v:12:y:2013:i:3:p:471-488
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    More about this item

    Keywords

    accounting discipline; behavioral intention; gender gap; subjective norm; TRA;
    All these keywords.

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education

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