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The Importance Of Using Managerial Strategies By Thetouristic Firms From Alba County

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  • Malina Cordos

    (‘1 Decembrie 1918‘ University of Alba Iulia)

Abstract

In the current economic context, characterized by a dynamic, unstable and uncertainenvironment, by competition‘s regional, national and global exacerbation, designing tourismstrategies - probably, and obviously possibly, one of the key factors in the Romanian economicsocial development - is a difficult, but absolutely necessary step, regardless of size, ownership orterritorial profile of the companies acting in this field. Big changes are expected to happen in theRomanian tourism during the coming years. In our opinion, they will be more important than thosethat occurred in the last and a half decade. The opportunities arising in the market will increaseby the emergence of new consumers, a new social and economic environment, new products andservices, new destinations, new information and distribution channels. Both large and small touroperators can and will take advantage of these benefits and opportunities. Thus, many questionsarise: What kind of strategies and what kind of investments or products will be required in thefuture? What tourist destinations will be the most attractive? If we were to make a bet on the future,what will be the impact of information and communication technologies on tourism? How can westimulate innovation in tourism? What initiatives and what strategies will need to be emphasized?

Suggested Citation

  • Malina Cordos, 2015. "The Importance Of Using Managerial Strategies By Thetouristic Firms From Alba County," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(17), pages 1-1.
  • Handle: RePEc:alu:journl:v:2:y:2015:i:17:p:1
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    Keywords

    management strategies; strategic objectives; programs; strategic decisions; managerialskills; growth strategies; organizational change; tourism; hospitality industry;

    JEL classification:

    • L8 - Industrial Organization - - Industry Studies: Services
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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