IDEAS home Printed from
   My bibliography  Save this article

Strategic Outlines: Between Value And Digital Assets Management


  • Delia Băbeanu
  • Alexandru Adrian Gavrilă
  • Valerica MareÅŸ


Enterprise content management leverages digital asset management to support business channel diversity. Business asset management technology is targeted to products and final services. By capturing photos, videos, logos and other creative assets in a central repository it becomes possible to control how, when and by whom these assets are used. The ability to locate different images enhances collaboration inside and outside the organization. To provide full value, the system links to technologies that deliver assets to real time. Managing Digital Assets is increasingly a core management discipline for both commercial companies and not for profit organizations. The authors propose some directions to be accomplished when it is used digital assets.

Suggested Citation

  • Delia Băbeanu & Alexandru Adrian Gavrilă & Valerica MareÅŸ, 2009. "Strategic Outlines: Between Value And Digital Assets Management," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(11), pages 1-33.
  • Handle: RePEc:alu:journl:v:1:y:2009:i:11:p:33

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    Digital Assets Management (DAM); architecture of DAM; Strategy for DAM;

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:1:y:2009:i:11:p:33. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan-Constantin Danuletiu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.