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Strategic Outlines: Between Value And Digital Assets Management

Author

Listed:
  • Delia Babeanu

    (Academy of Economic Studies Bucharest)

  • Alexandru Adrian Gavrila

    (Academy of Economic Studies Bucharest)

  • Valerica Mares

    (Academy of Economic Studies Bucharest)

Abstract

Enterprise content management leverages digital asset management to supportbusiness channel diversity. Business asset management technology is targeted to products and finalservices. By capturing photos, videos, logos and other creative assets in a central repository itbecomes possible to control how, when and by whom these assets are used.The ability to locate different images enhances collaboration inside and outside the organization.To provide full value, the system links to technologies that deliver assets to real time.Managing Digital Assets is increasingly a core management discipline for both commercialcompanies and not for profit organizations.The authors propose some directions to be accomplished when it is used digital assets.

Suggested Citation

  • Delia Babeanu & Alexandru Adrian Gavrila & Valerica Mares, 2009. "Strategic Outlines: Between Value And Digital Assets Management," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(11), pages 1-33.
  • Handle: RePEc:alu:journl:v:1:y:2009:i:11:p:33
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    More about this item

    Keywords

    Digital Assets Management (DAM); architecture of DAM; Strategy for DAM;

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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