Challenges of sustainable ecotourism and its impact on economy (Georgian case)

This article discusses main aspects of sustainable ecotourism, as the economic field (environmental protection, economy, and social well-being), which plays an important role in increasing sustainability of the world economy and is one of the strongest priority powers. The role of the state for the sustainable development of sustainable ecotourism, specific programs for the development of national sustainable tourism are analyzed and the expected risks that may arise in this process are evaluated (environmental protection, economic and social aspects). Also, statistical data analyzes the impact of tourism on the economy and future tourism sustainability Objectives: Define the role of sustainable ecotourism to ensure sustainability of the society, analyze and assess its impact on the economy. Methods/Approach: Scientific analysis methods such as deduction, analysis and synthesis, analysing graphic data, dynamic research, forecasting, and others. Results: The research showed that analysing development of ecotourism sector and sustainable development, it is focusing on economical, ecological, social and cultural factors. The results of the study highlight that ecotourism is an integral part of sustainable tourism development. Conclusions: The paper examines the mechanisms and activities ssustainable development and ssustainable tourism, as an economic sector, are of crucial importance for many developing countries, and as an economic phenomenon, they cover many aspects of current issues of society's development.