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The Social Media Impact On Small And Medium Sized Businesses


  • Mihai Alexandru Constantin Logofatu

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)


This paper aims to be a short introduction to social media and discusses on few ways in which small and medium sized businesses in Romania can take advantage of this hot topic. Through the use of social media every company can reach a global audience with less effort, time and money. In a world shaped more and more around social platforms the customer behaviour has completely and forever changed and those leaders and organizations that understand and embrace this new type of communication, collaboration and interaction with customers are going to survive over the next five years.

Suggested Citation

  • Mihai Alexandru Constantin Logofatu, 2012. "The Social Media Impact On Small And Medium Sized Businesses," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(18), pages 214-219, April.
  • Handle: RePEc:aio:rteyej:v:1:y:2012:i:18:p:215-219

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    customer interaction; collaboration; sharing; acting social; customer engagement; social media; business opportunities;

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions


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